Wikipedia

Wayne's Coffee

Wayne's Coffee
TypePrivate
IndustryRestaurants
FoundedStockholm, Sweden
Websitewww.waynescoffee.com

Wayne's Coffee is a Swedish-based coffeehouse chain founded in Stockholm in 1994. It is now owned by Tank & Rast, and through its franchising model, it has coffeehouse in multiple countries in Europe and Asia.

Overview

Wayne's Coffee was founded in 1994 in Stockholm, Sweden.[1] The company aims to offer a fika experience.[1] Wayne's Coffee is organic,[2] and certified by the Swedish KRAV,[3] and the international Rainforest Alliance organisation.[4] Wayne's Coffee has been described as the "Swedish version of Starbucks."[5]

In 2018, Wayne's Coffee was bought by German motorway services company Tank & Rast.[1] Founder Anders Stal was replaced as Wayne's Coffee CEO by Mats Hörnell .[1] Wayne's Coffee operates on a franchise model,[6][7] and in 2017, Wayne's Coffee won Stockholm's Franchise chain of the Year award.[8]

Locations

Europe

Wayne's Coffee has over 400 coffeehouses in Sweden,[2] and the coffeehouses aim to have similar styling throughout the country.[9] In 1999, Wayne's Coffee opened up coffeehouses in Finland, the first country outside Sweden to get Wayne's Coffee branches.[10] Wayne's Coffee had around locations in Finland until 2012, when franchisee Restamax (now known as NoHo Partners) gave up their licence to operate under the Wayne's Coffee brand name.[11][12] Later in the year, Wayne's Coffee opened new coffeehouses in Finland,[11] including in the Matkus shopping center in Kuopio and Tampere.[11][12]

In December 2017, Wayne's Coffee opened its first coffeehouse in the United Kingdom in Kensington, London.[1] In 2018, it opened a branch in Ilford.[13] In 2019, Wayne's Coffee opened a coffeehouse in Manchester, the first coffeehouse they had in Northern England.[2] In the same year, Wayne's Coffee started importing tea from the London Tea Exchange, who are believed to be the world's largest premium tea company.[14]

In Europe, Wayne's Coffee also has coffeehouses in Norway,[15] Germany, the Netherlands,[3] and Cyprus.

Asia

In 2010, Wayne's Coffee opened up a store in Riyadh, Saudi Arabia. In 2018, Wayne's Coffee opened a coffeehouse in Ho Chi Minh City, Vietnam. It was the first Wayne's coffeehouse in Asia (excluding the Middle East).[3] By the end of 2018, Wayne's had seven stores in Vietnam.[8] In 2019, Wayne's Coffee opened up a store in Shanghai, China.[8] In Asia, Wayne's Coffee also has coffeehouses in Jordan[2] and Oman.[3]

See also

References

  1. ^ a b c d e "Swedish chain Wayne's Coffee bought out by German travel giant". Verdict Food Service. 2 February 2018. Retrieved 8 June 2020.
  2. ^ a b c d "A Scandinavian-inspired café is giving out FREE coffee". Manchester Evening News. 2 September 2019. Retrieved 8 June 2020.
  3. ^ a b c d "Fika culture and organic materials: Wayne's Coffee is going to triumph". Vir.com.vn. 15 June 2018. Retrieved 8 June 2020.
  4. ^ "The Scandinavian market potential for coffee". Center for the Promotion of Imports. 15 January 2020. Retrieved 8 June 2020.
  5. ^ Oleson, Elisabet (2006). Adventure Guide to Sweden. Hunter Publishing. p. 62. ISBN 9781588435521.
  6. ^ "Change of ownership for coffee chain that recently broke into UK market". Food Service Equipment Journal. 6 February 2018. Retrieved 8 June 2020.
  7. ^ Salberg, Carl Arthur (2017). International Marketing: Strategy development and implementation. Routledge. ISBN 9781351732895.
  8. ^ a b c "Wayne's Coffee makes Chinese debut". Insider Retail. 26 February 2019. Retrieved 8 June 2020.
  9. ^ Wee, Lionel (2015). The Language of Organizational Styling. Cambridge University Press. p. 85. ISBN 9781316194928.
  10. ^ "Wayne's Coffee grows with new German owner". My News Desk. 1 February 2018. Retrieved 8 June 2020.
  11. ^ a b c "Wayne's Coffee to re-enter Finland". Helsinki Times. 20 August 2012. Retrieved 8 June 2020.
  12. ^ a b "Wayne's Coffee chain makes comeback in Kuopio and Tampere". Yle.fi. 20 August 2012. Retrieved 8 June 2020.
  13. ^ "Swedish coffee shop Wayne's Coffee to open in Ilford next year". Ilford Recorder. 14 December 2017. Retrieved 8 June 2020.
  14. ^ "Export Success Brewing for London Tea Exchange". UMI. 15 March 2019. Retrieved 8 June 2020.
  15. ^ Lloyd, Caroline; Payne, Jonathan (2016). Skills in the Age of Over-qualification: Comparing Service Sector Work in Europe. Oxford University Press. p. 161. ISBN 9780199672356.

External links

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