WWRZ

WWRZ
City	Fort Meade, Florida
Broadcast area	Lakeland-Winter Haven
Frequency	98.3 kHz (HD Radio)
Branding	Max 98.3
Slogan	Playin' it All!
Programming
Format	Adult Hits
Subchannels	HD2: WLKF simulcast; HD3: WJIS simulcast; HD4: WONN simulcast;
Ownership
Owner	Hall Communications
Sister stations	WLKF; WONN; WPCV;
History
First air date	1990 (as WSCF)
Former call signs	WSCF (1990-Nov. 1990); WXKT (1990-1991); WOKD-FM (1991-1993); WKGF-FM (1993-1996);
Call sign meaning	RZ = "Rose" (after previous moniker)
Technical information
Licensing authority	FCC
Facility ID	72687
Class	C2
ERP	27,000 watts
HAAT	203 meters (666 ft)
Transmitter coordinates	27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W
Translator(s)	See § HD subchannels and translators
Links
Public license information	Profile; LMS
Webcast	Listen live
Website	max983fm.com

WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.

Programming

Prior to 2 January 2006, the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translators of WWRZ-HD2 (simulcasts WLKF)
Call sign	Frequency (MHz)	City of license	Facility ID	ERP (W)	Height (m (ft))	Class	FCC info
W244BJ	96.7	Lakeland, Florida	138530	250	127 m (417 ft)	D	FCC

Broadcast translators of WWRZ-HD3 (simulcasts WJIS)
Call sign	Frequency (MHz)	City of license	Facility ID	ERP (W)	Height (m (ft))	Class	FCC info
W240DB	95.9	Auburndale, Florida	76209	250	62 m (203 ft)	D	FCC
W242AK	96.3	Lakeland, Florida	76167	180	83 m (272 ft)	D	FCC
W291AG	106.1	Highland City, Florida	76175	250	186 m (610 ft)	D	FCC
W300CY	107.9	Lake Wales, Florida	145128	100	122 m (400 ft)	D	FCC

Broadcast translators of WWRZ-HD4 (simulcasts WONN)
Call sign	Frequency (MHz)	City of license	Facility ID	ERP (W)	Height (m (ft))	Class	FCC info
W296CS	107.1	Lakeland, Florida	139198	250	131 m (430 ft)	D	FCC

Former logo

WWRZ former logo (September 2000-January 2006).png

External links

WWRZ Official Website
WWRZ in the FCC's FM station database
WWRZ on Radio-Locator
WWRZ in Nielsen Audio's FM station database
Station history from Central Florida Radio