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Smint is a brand of breath mints. These sugar-free mint candies have a triangular shape and many are engraved with an "S". They are known for their packaging that dispenses one mint at a time. The origin of the name is often listed as small mint. However, the iconic name actually derives from "Sugarfree Mint."
History
Smint was first conceived by Chupa Chups in 1990.[1] In the 1990s, Chupa Chups targeted adult customers who wanted a sugar-free product.[1] After four years of development, Smint was introduced to the market in 1994 as a subsidiary brand.[1] It was launched in the UK in 1995,[1] and in 1996 Smint started their "No Smint, no kiss" campaign.[1] By 2001, Smint was the top-selling mint in its class in 90% of the markets where it was available.[2] Also in 2001, Smint started a partnership with Breast Cancer Care, which continues to this day.[1] In 2003, Smint started advertising the health benefits of Xylitol in their product,[1] and in 2006, Smint and Chupa Chups were taken over by Perfetti Van Melle.[1] In 2009, Smint launched Smint-XXL tins in the UK, which are three times larger than regular Smint dispensers.[1]
Main ingredients
Aspartame, Xylitol, flavoring, and anticaking agent are used to make Smint in the UK.[3] Xylitol has been demonstrated to have a plaque-reducing effect by attracting and starving the sucrose-seeking micro-organisms that cause tooth decay.[4]
Smint is endorsed by Toothfriendly, an international dental ratings organization.[5]
References
- ^ a b c d e f g h i "Smint Journey". Smint. Retrieved 22 January 2019.
- ^ Tim Jones (2012). Innovating at the Edge. Routledge. pp. 164–165. ISBN 9781136395352. Retrieved 18 January 2019.
- ^ "Smint Mint". Smint. Retrieved 22 January 2019.
- ^ Tanzer JM (1995). "Xylitol chewing gum and dental caries". International Dental Journal. 45 (1 Suppl 1) (1 Suppl 1): 65–71. PMID 7607747.
- ^ "Toothfriendly at the ISM 2016". Toothfriendly. Retrieved 22 January 2019.