Shelly Palmer

Shelton Leigh "Shelly'" Palmer is an advertising, marketing and technology consultant and business adviser.^[1][2] He is the chairman of The Advanced Media Committee, the 1st vice president of the New York Chapter of the National Academy of Television Arts & Sciences (NATAS)^[3] and the CEO of Palmer Group a consulting firm and marketing agency.^[3]

Education and career

Palmer completed his graduation from the New York University's Tisch School of the Arts with a B.A. in direction and production of film and television in 1979.^[4] He started his career at age 12 as a musician.^[3] He wrote Meow Mix jingles and composed music for Live with Regis and Kelly, Spin City and MSNBC.^[5]

Palmer produced HotPop, which aired on Starz/Encore's Wam! Network. He also produced NBC Universal's Digital Life with Shelly Palmer, and Live Digital with Shelly Palmer.^[6][7]

Radio work

Palmer's first "full service" radio production client was The ABC Television Network. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production for CD-ROM, the World Wide Web, Interactive Television and other digital media.

Interactive television

Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC's Monday Night Football, Who Wants to Be a Millionaire? and The Academy Awards.^[3]

As The Walt Disney Company and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC's Celebrity Mole Yucatán received an Emmy Award in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.

Books

• Palmer, Shelly (2006). Television Disrupted: The Transition from Network to Networked TV. Elsevier, Inc. p. 248. ISBN 978-0-240-80864-2.
• Palmer, Shelly (2008). Television Disrupted: The Transition from Network to Networked TV 2nd Edition. York House Press. p. 275. ISBN 978-0-9791956-3-1.
• Palmer, Shelly (2011). Overcoming the Digital Divide: How to use Social Media and Digital Tools to reinvent yourself and your career. York House Press. p. 136. ISBN 978-0-979-19567-9.
• Palmer, Shelly (2012). Digital Wisdom: Thought Leadership for a Connected World. York House Press. p. 152. ISBN 978-0-985-55082-0.
• Palmer, Shelly (2016). Data-Driven Thinking: A collection of essays about data-driven decision making. Digital Living Press. p. 65. ASIN B01AUF0IAG.

Patents

• US patent WO 1996038985 A1, Shelton Leigh Palmer, "Interactive television system for processing viewer responses", published 1996-12-05
• US patent US 5905865 A, Shelton Leigh Palmer, "Apparatus and method of automatically accessing on-line services in response to broadcast of on-line addresses", published 1999-05-18
• US patent US RE42103 E1, Shelton Leigh Palmer, "Apparatus and method of automatically accessing on-line services in response to broadcast of on-line addresses", published 12011-02-01

References

External links

• Official Palmer website
• Shelly Palmer at IMDb