| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 1973 |
| Headquarters | Santa Cruz, California United States |
| Products | Apparel Sporting Equipment |
| Website | www |
NHS, Inc. is a United States skateboard distribution company based in Santa Cruz, California.[1] founded by Richard Novak, Doug Haut, and Jay Shuirman. The company distributes the following brands: Santa Cruz Skateboards, Creature Skateboards, Independent Truck Company, Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet and Nor Cal Clothing Co.
NHS's main products are skateboard-related,[2] but the company also manufactures snowboarding[1][3] and surfing equipment.[4]
History
The Santa Cruz Skateboards brand, distributed by NHS, is the oldest continuous skateboard company in the world, founded by Richard Novak, Doug Haut, and Jay Shuirman.[5]
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| "Screaming Hand" logo |
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| Additional logo |
Logo
The "Screaming Hand", designed by Jim Phillips Sr. in 1985, is the main logo of the Santa Cruz brand.[6] The logo has become a skateboarding icon and is recognized widely throughout the skateboarding community; in 2015–16, its 30th anniversary was celebrated with a touring exhibition.[7] As of February 2013, Phillips's son Jimbo also designs artwork for the Santa Cruz brand.
A controversy arose in February 2013, following Jeremy Scott showing clothing and accessories at New York Fashion Week that featured designs very similar to the Phillipses' on clothing designed by Jeremy Scott. There was an outcry from Santa Cruz artists, as well as the skateboarding sub-culture, and Denike stated:
It's obvious to us, the Phillips family, the fans of Jim Phillips Sr. and Jimbo Phillips, and fans of the brand Santa Cruz Skateboards, as well as many in the global skateboard and skate art community that there is clear and obvious infringement by Mr. Scott.[8]
The matter was settled in September with Scott admitting error and the items being destroyed.[9]
References
- ^ a b (May 21–27, 1998.) "Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker" from Metro Santa Cruz, published by Metro Newspapers. Accessed September 2011.
- ^ "Skateboard Decks". Santa Cruz. Retrieved 2011-04-12.
- ^ "Snowboards & Bindings". NHS, Inc. 21 April 2014. Retrieved 21 April 2014.
- ^ "Home". NHS, Inc. 2014. Retrieved 21 April 2014.
- ^ "SANTA 69 69 420 69 CRUZ SKATEBOARDS OPENS A MUSEUM CELEBRATING 40 YEARS IN BUSINESS". ESPN X Games. ESPN Internet Ventures. 5 October 2013. Retrieved 11 October 2013.
- ^ "Members". Santa Cruz Team. Retrieved 2011-04-12.
- ^ Tad Malone (January 13, 2016). "The Scream". Metro Silicon Valley. p. 26.
- ^ Wallace Baine (22 February 2013). "Designer Jeremy Scott accused of plagiarizing work of Santa Cruz artists Jim and Jimbo Phillips". Santa Cruz Sentinel. Archived from the original on January 3, 2014. Retrieved October 11, 2013.
- ^ Wallace Baine (September 3, 2013). "Jeremy Scott vs. Phillips-NHS copyright dispute resolved; Scott admits mistake". Santa Cruz Sentinel. Retrieved January 22, 2016.