 | |
| Country | India |
|---|---|
| Broadcast area | International |
| Network | Asianet Star Communications |
| Slogan | எதிலும் புதுமை. தமிழன் பெருமை. Edhilum Pudhumai. Tamizhan Perumai. (Innovation in everything, A Tamil’s Pride.) |
| Headquarters | Chennai, Tamil Nadu, India |
| Programming | |
| Language(s) | Tamil |
| Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | The Walt Disney Company |
| Sister channels | Asianet Star Suvarna Star Vijay Super Star Vijay Music Vijay International |
| History | |
| Launched | 24 November 1994 |
| Former names | Golden Eagle Communication (GEC) (until 1995) |
| Availability | |
| Cable | |
| Hathway | Channel 306 |
| Asianet Digital | Channel 202 (SD) Channel 804 (HDTV) |
| Kerala Vision Digital TV | Channel 55 |
| Sumangali Cable Vision | Channel 075 (SD) Channel 905 (HDTV) |
| Digicon | Channel 106 (SD) Channel 902 (HDTV) |
| Macau Cable TV (Macau) | Channel 519 |
| ASK CABLE VISION (Sri Lanka) | Channel 5 (HDTV) |
| TCCL | Channel 4 (SD) Channel 802 (HDTV) |
| Vk Digital | Channel 003 (SD) Channel 801 (HDTV) |
| DEN | Channel 3 (SD) Channel 904 (HDTV) |
| Satellite | |
| Dialog TV (Sri-Lanka) | Channel 110 |
| Airtel Digital TV | Channel 758 (SD) Channel 759 (HDTV) |
| Dish TV | Channel 1806 |
| Dish TV (ST2) | Channel 543 (SD) Channel 981 (HDTV) |
| Tata Sky | Channel 1507 (HDTV) Channel 1508 (SD) |
| Videocon d2h | Channel 543 (SD) Channel 981 (HDTV) |
| Reliance Digital TV | Channel 646 |
| Sun Direct | Channel 038 (SD) Channel 808 (HDTV) |
| Astro (Malaysia) | Channel 224 (SD) Channel 232 (HD) |
| Eurobird (Europe) | Eurobird 9A |
| IPTV | |
| Singtel TV (Singapore) | Channel 634 |
| StarHub TV (Singapore) | Channel 135 |
| Freebox (France) | Channel 685 |
| eLifeTV (UAE) | Channel 840 |
| Peo TV (Sri Lanka) | Channel 73 |
| My.T (Mauritius) | Channel 181 |
| KPN (Netherlands) | Channel 135 |
Star VIJAY commonly known as VIJAY Television is an Indian Tamil-language pay television general entertainment channel that was launched in 1994 by N. P. V. Ramasamy Udayar. This channel is a part of Asianet Star Communications (wholly owned by Disney India). The channel broadcasts from Kochar Jade, Guindy, Chennai, Tamil Nadu.[1] Star Vijay is the 8th most watched channel across all genres with TRP of 572,924 impressions during week 5 ratings in February 2021.[2]
Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001.[3]
History
The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[4] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[5] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[6] In 2001, Star India took over the channel and rebranded it as Star Vijay.[7] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[8] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India.[7][9]
This channel, along with Star One, was launched in Hong Kong in 2007.[10]
The high-definition feed, Star Vijay HD, was launched on 29 May 2016.[11]
On 24 November 2016, its siblings channel Star Vijay Super was launched, which airs non-stop films and legacy television shows.[12]
On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. Now the channel is part of Asianet Star Communications.
On 4 October 2020, it launched a music channel named Star Vijay music.[13][14]
Logos
Logo from 2001 to 2017. The old logo discontinued before telecasting the Bigg Boss Tamil Season 1
Logo since 2017
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Programming
Star Vijay has produced numerous reality shows including Jodi Number One, Airtel Super Singer, Neeya Naana, Adhu Idhu Edhu, Neengalum Vellalam Oru Kodi, and Nadanthathu Enna. It also air serials such as Kana Kaanum Kaalangal, Roja Kootam, 7C, Katthu Karuppu, Khakhi, Madurai, Pirivom Santhipom, Saravanan Meenatchi, and Pandian Stores.
Reception
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[15] A revamp in 2017 brought with it a new logo and the launch of Bigg Boss Tamil, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[16]
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time pushing the two decades Tamil GEC leader Sun TV to second position while being the second most watched Tamil GEC overall after Sun TV.[17]
References
- ^ "Vijay Television-Google Maps". 1 February 2019. Retrieved 1 February 2019.
- ^ "BARC Report. Data Week : Week 5: Saturday, 30th January 2021 To Friday, 5th February 2021". Broadcast Audience Research Council. Retrieved 14 February 2021.
- ^ https://m.timesofindia.com/business/india-business/Star-buys-UTV-in-Vijay-TV/articleshow/808782.cms.
- ^ "From Booze To News". Outlook India.
- ^ http://indiatoday.intoday.in/story/new-satellite-channels-exploit-public-fixation-in-tamil-nadu/1/280838.html
- ^ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
- ^ a b "Star India buys out UTV's stake in Vijay TV". Economic Times.
- ^ "Star restructuring Vijay TV".
- ^ "UTV sells Vijay TV pie to Star". Rediff.
- ^ "STAR launches Star One and Vijay in Hong Kong". Live Mint.
- ^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
- ^ "Vijay Super to be revamped as Tamil movie channel". Television Post.
- ^ "Broadcasters see value in new channel launches despite covid". Live Mint.
- ^ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
- ^ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard.
- ^ "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
- ^ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.