| Industry | Advertising agency |
|---|---|
| Predecessor | Hal Riney & Partners |
| Founded | 1977 in San Francisco, United States |
| Founder | Hal Riney |
| Headquarters | |
| Owner | Publicis |
| Website | www |
Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977[1][2] by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976.
They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint,[2] Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard's, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign.
The agency was purchased by Publicis in 1998.[2][3] In 1999, materials created by Publicis & Hal Riney for the Cartoon Network animated series Dexter's Laboratory were released in Subway stores as part of a promotion called "Dexter's Super Computer Giveaway".[4]
In 2008, the agency was awarded a Gold Lion at the Cannes Lions International Advertising Festival for its work on a website for AAA. Current clients include U.S. Cellular, Chimay, Pogo.com, HP, Compaq and Walmart.
References
- ^ AP, The Daily News and. "Native ad expert Hal Riney dies". Longview Daily News. Retrieved 2020-05-05.
- ^ a b c Yahoo Finance Company Profile
- ^ Elliott, Stuart (May 12, 1998). Gobble, gobble, gobble: Another independent (Riney) is bought by a biggie (Publicis). New York Times
- ^ "Subway Finds Dexter's Laboratory in Fall Promotion". AdNews. July 7, 1999. Retrieved 2013-01-24.