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| Type | Root beer |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1940s |
Mug Root Beer is a brand name of root beer made by the New Century Beverage Company of San Francisco, California, a subsidiary of PepsiCo.
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It was originally produced by the Belfast Beverage Company in San Francisco, California, during the 1940s as Belfast Root Beer. An advertisement for Belfast Root Beer appears as early as 1947.[1] The product name was later changed to Mug Old Fashioned Root Beer.[2] An advertisement for Belfast Old Fashioned Mug Root Beer appears as early as 1952.
In the late 1960s, Sugar Free Mug (now Diet Mug Root Beer) was introduced.[3] Mug Cream Soda and Diet Mug Cream Soda were later introduced, but they are not as widely available. Mug was purchased by Pepsi in 1986, and replaced On-Tap Draft Style Root Beer as Pepsi's root beer brand.[3] Mug Root Beer is manufactured by independent bottlers under the authority of New Century Beverage Company.
The Mug features the company's mascot, a bulldog named Dog, holding a mug of root beer.
References
- ^ September 24, 1947, Bakersfield Californian, p. 7 (available at newspaperarchive.com)
- ^ March 4, 1952, Mountain Democrat, p. 5 (available at newspaperarchive.com)
- ^ a b Mug Root Beer Retrieved August 22, 2012.