Hiroshi Fujii (藤井 啓史) is the chief engineer and platform manager for the research and development department of manufacturing company Mitsubishi Motors. As the head of a 100-strong team responsible for the continued development of the Mitsubishi Lancer Evolution, he has become known as Dr Evo.[1][2][3]
Mitsubishi acknowledged Fujii's contributions at the 2005 Los Angeles Auto Show, when they distributed a comic book featuring a concept car dubbed "Goku Shin Ka" (三菱, Gōku Shin Ka) ("The Ultimate Evolution"). Developed by a character named Dr. Evo as the "perfect Los Angeles-area vehicle", it was a combination of sports car, convertible, pickup truck, and sports utility vehicle.[4] Despite the references to Fujii, the comic book and concept car were both created by staff at Mitsubishi Motors North America's Californian design studio.[5]
References
- ^ "2006 Mitsubishi Lancer Evolution IX - Previews", Aaron Robinson, Car & Driver, May 2005
- ^ "First Drive: 2006 Mitsubishi Lancer Evolution IX", Scott Oldham, Edmunds.com, March 24, 2004
- ^ "Inside Line Q&A: Mitsubishi's Norihiko Yoshimine", Peter Lyon, Edmunds.com, November 15, 2007
- ^ "A Real Life Comic Book Hero", Jon Wong, AutoWeek, Vol.55, Issue 17, p.16, April 25, 2005
- ^ "Mitsubishi designers and "Dr. Evo" craft solution for "Ultimate L.A. Machine Design Challenge"", The Auto Channel, January 5, 2005