) | |
| Product type | Cracker |
|---|---|
| Owner | Kellogg Company (Sunshine Biscuits) |
| Introduced | 1921 |
| Previous owners | Green & Green Company (1921–1932) Sunshine Biscuits (1932–1996) Keebler Company (1996–2001) |
| Website | www.cheez-it.com |
Cheez-It is a cheese cracker manufactured by the Kellogg Company through its Sunshine Biscuits division. Approximately 26 by 24 millimetres (1.0 by 0.94 in), the rectangular crackers are made with wheat flour, vegetable oil, cheese made with skim milk, salt, and spices.
Cheez-It crackers were introduced in 1921 by the Green & Green Company, a manufacturer of snack crackers based in Dayton, Ohio, and were marketed using the tagline "A Baked Rarebit."[1] Sunshine Biscuits acquired Green & Green in 1932. Sunshine Biscuits became a subsidiary of the Keebler Company in 1996. Keebler, in turn, was acquired by Kellogg in 2001.
Cracker
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Cheez-It crackers are 26 by 24 millimetres (1.0 by 0.94 in) rectangles, though they are often believed to be squares. Cheez-Its are made with real cheese, which has been part of Kellogg's marketing strategy.[2]
Flavors and types
There are a variety of Cheez-It flavors and products, including:[3]
- Atomic Cheddar
- Buffalo Wing
- Cheddar Cheese Grooves
- Swiss Cheese Grooves
- Cheddar Jack
- Cheez-It Big (a larger cracker more suitable for garnishing or dipping)
- Cheese Pizza
- Chipotle Cheddar
- Duoz (two flavors in one box)
- Duoz Sharp Cheddar & Parmesan
- Duoz Bacon & Cheddar
- Duoz Jalapeño & Cheddar Jack
- Extra Toasty
- Gripz "mighty tiny"
- Hot & Spicy (without Tabasco sauce)
- Italian Four Cheese
- Mozzarella
- Pepper Jack
- Provolone (with real hickory smoke flavor added)
- Queso Fundido
- Reduced Fat
- Reduced Fat White Cheddar
- Scrabble Junior
- Sharp White Cheddar Grooves
- Snack Mix
- Snack Mix Double Cheese
- Snack Mix Sweet & Salty
- Snap'd
- Snap'd Cheddar Sour Cream
- Snap'd Jalapeño Jack
- White Cheddar
- Whole Grain
- Zesty Cheddar Ranch Grooves
- Zingz Chipotle Cheddar
- Zingz Queso Fundido
Discontinued
Former offerings include:
- Asiago
- Baby Swiss
- Barbecue & Cheddar Snack Mix
- Cheesy Sour Cream & Onion
- Chili Cheese
- Colby
- Duoz Smoked Cheddar and Monterey Jack
- Duoz Zesty Queso and Cheddar Blanco
- Hot & Spicy (with Tabasco sauce)
- Hot & Spicy Grooves
- Nacho
- Parmesan & Garlic
- Romano
- Smoked Cheddar
- Snack Mix Sriracha[4]
- Twists Buffalo Bleu
See also
- Cactus Bowl (Arizona), sponsored by Cheez-It in 2018 and 2019
- Cheez-It Bowl (Florida), sponsored by Cheez-It starting in 2020
References
- ^ Robinson, Amelia. "Dayton's little-known Cheezy past". Dayton.com. Cox Media Group. Retrieved 25 October 2017.
- ^ Broome, Mary Patterson (June 18, 2019). "The Untold Truth Of Cheez-It Crackers". Mashed.com. Retrieved February 11, 2021.
- ^ "Cheez-It Baked Snack Crackers". Cheez-it.com. Retrieved 2016-09-18.
- ^ @cheezit (Apr 20, 2019). "Unfortunately, we did end up discontinuing our Sriracha Snack Mix" (Tweet). Retrieved October 27, 2019 – via Twitter.