Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
- Coca-Cola European Partners, spun out by The Coca-Cola Company in 1986[1] and now covering[2] Belgium, continental France, Great Britain, Germany, Spain, Portugal, Luxembourg, Monaco, the Netherlands, Norway and Sweden, as a result of a three-way combination completed on May 28, 2016, of the former Coca-Cola Enterprises, the Coca-Cola bottler covering Spain and Portugal and the Coca-Cola bottler in Germany.[3]
- Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent merger with the Hellenic Bottling Company, now covering[4] 28 countries in eastern Europe, Russia and Nigeria
- Coca-Cola Amatil covering[5] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
- Coca-Cola Icecek ("CCI") covering Turkey; Middle Eastern (Iraq, Jordan, Syria and Pakistan) and Central Asian (Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan and Tajikistan) regions
- Coca-Cola Beverages Philippines, Inc., covering the Philippines
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
- Carlsberg Breweries, which in 2001 took over[6] part of the Scandinavian market from Coca-Cola Nordic Beverages after Orkla and Carlsberg A/S merged their beverages operations,[7] while Coca-Cola took over Swedish and Norwegian activities and the Icelandic factory was sold to local investors.[6]
- Swire covering the Greater China region.[8]
References
- ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length"
- ^ Coca-Cola European Partners homepage
- ^ Press release: "Coca-Cola European Partners plc combination completed"
- ^ "Coca-Cola Hellenic - geographic footprint Interactive Map". Archived from the original on 2011-08-10. Retrieved 2009-07-06.
- ^ About CCA - Country overview
- ^ a b "Agreement Carlsberg Breweries A/S and The Coca-Cola Company approved". 2001-05-23.
- ^ "Final agreement between Carlsberg and Coca-Cola". 2000-05-31.
- ^ "Swire | Our businesses - Beverages & Food Chain". www.swire.com. Retrieved 2020-01-11.
External links