Wikipedia

Technological escalation

Technological escalation describes the situation where two parties in competition tend to employ continual technological improvements in their attempt to defeat each other. Technology is defined here as a creative invention, either in the form of an object or a methodology. An example is the mutual escalation seen between e-mail spammers and the programmers of spam filters and other anti-spam techniques. Although escalation is usually meant negatively, if two companies are in an escalating competition to produce the best widget, the consumer benefits because they get a choice between better and better widgets.

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