){kind=logo} | |
| Type | Private |
|---|---|
| Industry | Sports Technology and Data |
| Founded | April 30, 1981 |
| Headquarters | Chicago, Illinois |
Key people | Carl Mergele (CEO) |
| Products | Multi-Sport Coverage, Performance Data, Streams for Betting, Fast Data, Team Tracking Solutions, Media and Technology solutions |
| Owner | Vista Equity Partners |
| Website | https://www.statsperform.com/ |
Stats Perform (formerly STATS LLC and Perform Content)[1] is a sports technology company providing sports data and the latest advancements in applied AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience.
The company collects the most detailed sports data to create new experiences across sports. Leveraging a rich sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services.
Stats Perform is run by Vista Equity Partners and headquartered in Chicago, Illinois, with other corporate offices across the globe
Key Moments
1981 – Formed out of Bill James’ Project Scoresheet.
2000 – Live Opta player data available for major tournaments.
2005 - Launch of Watch&Bet.
2015 – AI Innovation Center formed
2019 – Stats and Perform combine.
Acquisitions
In early 2015, STATS acquired the wire service The Sports Network and Prozone. Vista Equity Partners also acquired Automated Insights, a company involved in using natural-language generation based on big data (including in particular, generating wire reports on sporting events from raw statistics).[2]
In April 2019, Vista Equity Partners announced its intent to acquire Perform Content, the former sports data subsidiary of Perform Group.[3] The company was selling the property to focus more on its sports streaming service DAZN. It was stated that DAZN Group would retain a "significant minority stake" in the surviving entity, which was to focus strongly on the use of artificial intelligence and machine learning.[4][5][6]
On July 15, 2019, it was announced that the merged company would be known as Stats Perform, and operate under STATS CEO Carl Mergele. He stated that the company would "[harness] the power of immense amounts of sports data with unparalleled AI technology".[7][8]
Products
Stats Perform offers a range of products & servcies which rely on the organisation's trusted sports data and AI Innovation Center.
Media & Technology Products - Fan engagement solutions to build sports platforms, attract and engage audiences, and generate brand activations through sports data and content.
Betting Products - 24/7 live streams and sports data to power the most entertaining and trusted sports betting and trading experiences. Revolutionizing sports betting by combining global sports content with cutting-edge artificial intelligence.
Professional Team Products - Improving team performance through player tracking, athlete monitoring, and AI-based video analysis solutions.
See also
References
- ^ "STATS LLC: Private Company Information". Bloomberg.com. Retrieved 2018-09-23.
- ^ "Stats LLC Makes Athlete Performance Outfit Prozone Its Latest Acquisition". SportsBusiness Daily. American City Business Journals. Retrieved 2015-07-16.
- ^ "DAZN nears entire data offload to Vista Equity". SBC News. 2019-04-03. Retrieved 2019-10-14.
- ^ "DAZN Group to prioritise streaming business as Perform and STATS merge". SportsPro. Retrieved 2019-10-14.
- ^ "Report: DAZN owner planning split to increase focus on OTT platform". SportsPro. Retrieved 2019-04-25.
- ^ "DAZN Group sells Perform". Broadcast. Retrieved 2019-04-25.
- ^ "STATS and Perform confirm merger". SportsPro Media. Retrieved 2019-10-14.
- ^ "Stats, Perform Complete Merger, Creating New Data/AI Company". Sports Business Daily. 15 July 2019. Retrieved 16 July 2019.