){kind=logo} | |
| Type | Public |
|---|---|
| Nasdaq Helsinki: RAP1V | |
| Industry | Fishing |
| Founded | 1936 in Finland |
| Founder | Lauri Rapala |
| Headquarters | , Finland |
Area served | Worldwide |
Key people | Jussi Ristimäki (CEO) Louis Audemard D’Alançon (Chairman) |
| Products | Fishing lures, tools, knives, clothing and accessories |
Number of employees | 2,772[1] (2018) |
| Website | www |
Rapala (/ˈræpəlɑː/ RAP-ə-lah)[2] is a manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala.
Company timeline
- 1936 – First lure carved out of cork by Lauri Rapala
- 1959 – Normark established, begins distributing Rapala lures in U.S.
- 1962 – Life publishes article on Rapala. The issue it appeared in featured a retrospective on the recently deceased Marilyn Monroe and proved to have the highest circulation in the magazine's history. As such, Rapala's article gave it enough exposure for it to receive two million orders for lures, overwhelming its company staff of two.[3]
- 1998 – Normark Corporation goes public
Lures and other products
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Various lures manufactured by Rapala
Some top-running lures (3 feet or shallower) that they make include
- Skitter Pop
- Skitter Prop
- Skitter Walk
- Jigging Shad Rap
- Jigging Rap
Some Medium diving (about 3–10 feet) lures may include
- Original Floater
- Twitchin' Rap
- Long Cast Minnow
- Scatter Rap Minnow
Many Rapala fishing lures - Scatter Rap Countdown
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Some Deep diving Lures (10 feet or deeper) may include
- Magnum
- Down Deep Husky Jerk
- Scatter Rap Crank Deep
- Scatter Rap Crank
Other Rapala products include crankbaits, jigging lures, lipless crankbaits, surface poppers, filet knives, fishing rods and reels.
References
- ^ "Tilinpäätös 2018" (PDF) (in Finnish). Rapala VMC Oyj. 2019-02-15. Retrieved 2019-07-25.
- ^ Rapala Group (2000-05-03). "How Do You Pronounce Rapala? The Debate on How to Pronounce the World's Most Popular Fishing Lure Continues" (Press release). PRNewswire. Archived from the original on 2017-10-08. Retrieved 2020-01-21.
- ^ O'Reilly, Terry (2013-01-19). "Timing Is Everything". Under The Influence with Terry O'Reilly. CBC Radio. Archived from the original on 2013-01-24. Retrieved 2020-01-21.
External links
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Rapala fishing lure attached to fishing line with Snap/Barrel Swivel