) | |
| Product type | Iced tea |
|---|---|
| Owner | Nestlé |
| Country | Switzerland |
| Introduced | 1948 |
Nestea is a Swiss brand of iced tea and pop beverages owned by Nestlé,[1] manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW),[2] a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.
Since the start of 2017, Nestlé and Coca-Cola agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this, is that Coca-Cola and Nestlé want to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Canada, Spain, Portugal, Romania, Andorra, Bulgaria, Hungary and Serbia where Coke will retain a license.[3][4]
In 2019, Nestea rebranded as a natural product.[5] The new recipe, launched by Nestlé after the end of the joint venture, does not contain artificial colors and flavors, corn syrup and no GMO ingredients anymore.[5] In addition, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors such as lemon, raspberry and peach.[6] The new recipe sources its tea leaves from Nilgiri, a region in India.[7]
See also
- Lipton
- Nestea Beach Volleyball
References
- ^ "Nestea". Nestle.
- ^ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Archived May 7, 2006, at the Wayback Machine
- ^ "Coca-Cola Hellenic Bottling Company Official Website".
- ^ "Nestle and Coke Are Ending Their Nestea Iced Tea Venture After 16 Years". Fortune. Retrieved 2020-10-16.
- ^ a b "Nestea Instant Returns as a Reformulated Natural Tea". World Tea News. 2019-12-09. Retrieved 2020-10-16.
- ^ "Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing.
- ^ "Nestle overhauls Nestea tea brand". Food Business News.