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Minute Rice ad from 1953
Minute Rice is a brand of instant rice. The product was introduced in 1949 by General Foods, which merged with Kraft in 1990 and became Kraft General Foods, which became Kraft Foods in 1995. The product was sold to Ebro Foods (part of Ebro Puleva) in the United States, and to Ronzoni Foods Canada Corporation in Canada, which was renamed Catelli Food Corporation.
The product cooks quickly, as the rice is parboiled and then dried prior to packaging.
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