Hidden Treasures (cereal)

Box art from the 1993 launch

Hidden Treasures was a short-lived breakfast cereal by General Mills.^[1] Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To emphasize the treasure hunt dynamic, some pieces had no icing filling and were hollow. Pieces with a seam very close to the edge had a grape filling, off-center seams had orange, and directly center seams had cherry. Hidden Treasures was discontinued by 1995.

Box art after redesign

Mascot

Since Hidden Treasures was so short-lived, only two commercials were made for it. A temporary mascot was made for the first commercial, a robot named H.T. – H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired.

See also

• List of defunct consumer brands

References