) A drifter biscuit | |||||||
| Type | Biscuit | ||||||
|---|---|---|---|---|---|---|---|
| Place of origin | England | ||||||
| Created by | Rowntree's, now produced by Nestlé | ||||||
| 99 kcal (414 kJ) | |||||||
| |||||||
| Other information | Nutritional information source:[1] | ||||||
Drifter is a biscuit-based chocolate bar. Rowntree's[2] launched Drifter in 1980, consisting of a biscuit wafer with caramel layered on top. Nestlé now produces the biscuit following their takeover of Rowntree's in 1988.
About
90 million bars are produced each year,[3] but they are becoming increasingly hard to find in most parts of the United Kingdom. Among its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into."
In 2007, Nestlé discontinued Drifter before reintroducing it in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa bar. In early 2019 Drifter was discontinued by Nestlé.
McFlurry
In June 2011, McDonald's introduced a limited edition Drifter McFlurry which was available from 15 June until 26 July 2011.[4]
See also
- List of chocolate bar brands
References
- ^ "Drifter". Nestlé UK. Retrieved 4 November 2013.
- ^ Marketing, Volume 19. 21 March 2011. Retrieved 5 November 2013.
- ^ [1] Archived 1 October 2010 at the Wayback Machine
- ^ [2] Archived 21 June 2011 at the Wayback Machine
External links
- Official website – includes nutritional information