"Dig It" is a single by the band Skinny Puppy, taken from their 1986 album Mind: The Perpetual Intercourse. Nine Inch Nails frontman Trent Reznor once mentioned that the song influenced the first song he wrote, "Down in It".[2] He would, later in his career, go on to admit in interviews that he outright lifted some samples of the song for "Down in It".
In 2015, Treble magazine named "Dig It" one of the ten most essential industrial songs to come out of the 80s.[3]
Track listing
No.
Title
Length
1.
"Dig It (12" Version)"
7:24
2.
"The Choke (Re-Grip)"
6:11
3.
"Film" (Only included on the Play It Again Sam 12" release.[4])
Sleeve photography, typography and design by Steven R. Gilmore. The cover art itself is a Gustave Doré print from his illustrations for Dante's Inferno. The back cover art is The Burial of Sarah, also by Gustave Doré.[4]
The song "Dig It" samples the Twilight Zone episode Elegy.
Video
A video was produced for this song. The video begins with cEvin Key in a graveyard with a child. The scene then moves to an office where a man, while working, has a heart attack and dies. In the graveyard Key begins filling in an open grave filled with various office supplies, while this is occurring Ogre is singing a refrain that contains the line, "execute economic slave." The video features a curious style of letterboxing, that utilizes the extra space at the top and bottom of the screen with various distorted imagery. MuchMusic banned the video because the bars were perceived as containing subliminal messages.[5]
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