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| Product type | Cigarette |
|---|---|
| Owner | Philip Morris International |
| Produced by | Philip Morris USA Philip Morris International |
| Country | United States |
| Introduced | Late 1970s |
| Markets | See Markets |
| Tagline | "The best things in life are Basic", "Keep it Basic" |
Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.
History
Basic was launched in the late 1970s as a discount brand.[1]
As of 2005, Basic is the fourth most popular cigarette brand in the United States (following Marlboro, Newport, and Camel) and the second most popular among white smokers age 26 and older.[2]
Markets
Basic cigarettes are mainly sold in the United States, but also were or still are sold in Luxembourg, Sweden, Germany, France, Austria, Spain, Czech Republic, Hong Kong and Japan.[1][3][4]
Products
Basic comes in several different varieties:
- Red (Full Flavor) - Soft: Kings & 100s, Box: Kings & 100s
- Gold Pack (Lights) - Soft: Kings & 100s, Box: Kings & 100s
- Blue Pack (Ultra Lights) - Soft: Kings & 100s, Box: Kings & 100s
- Menthol (Full Flavor) - Soft: Kings & 100s, Box: Kings & 100s
- Menthol Gold Pack (Lights) - Soft: Kings & 100s, Box: Kings & 100s
- Menthol Silver (Ultra Lights) - Box: Kings & 100s
- Non-Filter - Soft: Kings
See also
References
- ^ a b "BrandBasic - Cigarettes Pedia". www.cigarettespedia.com.
- ^ "Chapter 7. Tobacco Product Brand Preferences". National Survey on Drug Use and Health. Substance Abuse and Mental Health Services Administration. 2007-01-12. Archived from the original on 2006-09-23. Retrieved 2007-04-20.
- ^ "Basic". www.zigsam.at.
- ^ "Brands". www.cigarety.by.